About

Idah Aluoch is the creative force behind Paxwear, a Kenyan-born fashion brand now based in Germany. Inspired by the vibrant sunsets over Lake Victoria, where she was born and raised, Idah uses color as a form of self-expression, translating it into the pieces she creates: From one-of-one unique kimonos and expressive dresses to jewelry crafted with authentic gemstones and sterling silver, as well as swimwear.

Paxwear began with a childhood dream. Growing up on the shores of Lake Victoria, swimming was simply a part of everyday life, often with little to no clothing. Seeing people on television wearing swimwear sparked Idah’s curiosity and inspired a dream: not only to own swimwear of her own, but one day to create it for herself and her friends. That dream eventually became Paxwear.

Today, Paxwear has made its home in Europe, bringing together vibrant design, quality craftsmanship, carefully selected fabrics and functional elegance. Each piece is thoughtfully created to celebrate individuality and allow the woman wearing it to feel comfortable, expressive, confident and uniquely herself.

The name ''Pax'' holds a deeply personal meaning. It is a nickname given to Idah by her mother and comes from the Latin word for peace. Pax was also the Roman goddess of peace,  a meaning that has grown to embody the spirit of the brand.

At Paxwear, we believe fashion should be more than something you wear. It should be an expression of who you are....

Unleash your inner goddess.